Our Brand Personality
At Choice Awareness Management, we wanted our brand to reflect a deeply heart-felt sense in subtle and important ways.
Graphical Identity
We wanted something expressive and unique to ourselves - who doesn't?
Having never ventured down this road before, we needed expertise. So, we asked Mike Connor of "cfivecreative" to design an image in an easily recognizable graphic. Mike actually created quite a lot of details in his development process, asking tons of questions - many times which took us a while to answer...
We did answer all of Mike’s questions and we think it shows up.
At the heart of our idea was the concept of our beliefs and choice modeling with "Choice" being the center piece.
Our registered word/trademark image in Figure 1 established our blue, white and black colors - purposefully coalescing a unique and compelling graphically image.
Our creation includes two major portions:
at the top, the logo image itself on a blue background with the motto in white letters “Choosing wisely for a better life”; and
at the bottom, the brand name of Choice Awareness Management shown in stacked blue and black letters.
We use a modernized logo which you see in the second image.
Figure 1
Unique Personality
Our intention is that it reflects our stability, wisdom, character, confidence, knowledge, friendship, responsiveness, security, trustworthiness, supportive nature, creativity, intuitiveness, and the overall sense of acceptance, reasonableness and well being.
These are the main characteristics we wish to impart.
Taken as a whole, the design, our blue color scheme, look and feel, clearly exhibits a distinct appearance and captures our unique personality, character and style.
Stylized Bug
You’ll notice our logo bug throughout our website and publications too - as a reminder of what’s possible for you.
Our modernized logo is now used across all forms of publications, media, etc.
How did we do with our designs?
Color Standards and Meaning
To add nuance to our branding, we have employed color schema for our website, products and services, and other standards all around a positive color meaning psychology using four colors with these characteristics in mind:
Yellow - optimism, cheerfulness, enthusiasm, fun, good-nature, confidence, originally, creativity, challenge and wisdom.
Green - growth, vitality, renewal, restoration, self-reliance, reliability, dependability, tactful, emotionally balanced and calm, adaptability, high moral sense.
Red - energy, action, speed, attention-getting, assertiveness, confident, stimulating, exciting, powerful, passionate, driven, courageous, strong, spontaneous, determined.
Blue - loyalty, trust, integrity, responsibility, perseverance, caring and concern, orderly, contemplative, peaceful and calm.
(Special Note) Blue is the predominate color in our Logo and our website (e.g. Illustration borders, important highlights, etc.). You’ll also notice these colors are used throughout our e-Booklets and all our printed materials (e.g. please inspect the photo on our branding page of the beautiful paint cans): blue is our founders’ favorite color.
