At Choice Awareness Management, we recommend measuring things, and we suggest an easy way is our CAM Awareness Scale (CSA): it is most useful to evaluate and determine the value or worth of something for you.

Why Measuring Stuff Counts

We all evaluate and determine tangible things in our life by measuring them.

Here are three important reasons to measure things:

1. It provides us meaning and understanding,

2. It helps us order our thinking about something and rationalize it’s useful to us,

3. It assists with our awareness of how important something is to us.

Also, hundreds of devices show us what is occurring with tangibles and their unique and particular meanings for us. As an example, our car dashboard tells us:

1. The fuel remaining and how effective our fuel is being used

2. The temperature of the engine and the outside temperature

3. How fast we are going and how many miles we have traveled

4. GPS shows us where we are headed and how to get there

5. Other things too: How soon to service the engine; etc.

Or, other simple devices like a weight scale shows how much we weigh.

Aside from the current moment we are reviewing the tangibles, we usually take these for granted, think little of it.

How Can We Measure the Intangible things in Our Lives?

However, the intangible things in life tend to become the most important: these mean everything to us.

We ask “Who teaches us how to determine or evaluate what they mean to us, how we feel and think about them?”.

How do we learn to judge them properly within the context of our beliefs?

If you are like most people, we learn these things by applying our past experience, our intuition, or listing the pros and cons of it, or by asking advice from family and friends or simply by guessing.

Overall, each of these methods or ways work to varying degrees, some better than others. We believe that intuition is a great channel, however, many people don’t follow it consistently and never measure it.

Our measuring tool allows anyone to measure any intangible.